20 incredible products that are trending on Amazon right now

— Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. However, our picks and opinions are independent from USA TODAY’s newsroom and any business incentives.
When I need a few things for my apartment, I head to Amazon knowing that even if I forget what I need, I’ll find something interesting worth checking out. But when I’m interested in discovering new products, or just seeing what’s new on the site, I usually head to Amazon’s Movers and Shakers page, which highlights all the largest gainers in sales rank over the last 24 hours.

Since the page covers every product category on Amazon—from books to children’s toys to pet supplies and more—it gives you a real sense of what’s actually trending across the site so you can make more informed purchasing decisions. The one catch? Because the page is completely trend-based, there’s no way to tell whether these products are worth buying, or whether they’re, well, just useless knick knacks.

Since we spend a lot of time here at Reviewed testing and analyzing products, we decided to take a closer look at the Movers and Shakers page. While the page updates hourly and some of these items might not be trending at this very second, these are the 20 best items we've seen on it over the last week or so that absolutely live up to the hype.
1. These Kindle e-readers that make it easy to read anywhere Credit: Reviewed / Michael Roorda
These are our favorite Kindles for unlimited reading pleasure.

Maybe you need to replace your old e-reader or you’ve just been procrastinating switching from the familiarity of hard copy to the more efficient digital medium (it’s okay—you’re not alone!). Our experts named these two Kindles as the best to own thanks to their comfortable feel, storage capacity, and Bluetooth compatibility, among other things. It’s a no-brainer that so many people continue to buy so many dang Kindles.

Get the Kindle - 6" Glare-Free Display with Built-In Front Light for $89.99
Get the Kindle Paperwhite - 8 GB for $129.99
Get the Kindle Paperwhite - 32 GB for $159.99
2. A super-convenient dry shampoo that’ll save you time and water Credit: Not Your Mother’s
Solve your oily hair woes with this $6 spray.

Whether you have oily hair, or you just need to look presentable in a pinch, Not Your Mother’s has got you covered. We missed this product when we ranked our favorite dry shampoos of 2019, but $6 sounds like a steal when you see its 4.2-star rating on Amazon. Plus, reviewers rave about the volume and texture, light coconut scent, and lack of residue. Joelle writes, “This smells amazing! I love the texture it gave my hair as well. My hair is usually thin and hard to put into buns and this gave my hair volume which helped so much.”

Get Not Your Mother’s Dry Shampoo for $5.98
3. A cold brew coffee maker that you can use all season long Credit: Takeya
Get your cold brew fix for less.

If you’re like me, you love coffee and likely just put up with the acidity. But no longer! This cold brew coffee maker boasts a brewing process that extracts only natural flavors—no oils or acids. And should you deem the weather too chilly for cold brew, you can also use this to prepare a hot cup of Joe. Once brewed, you can keep your coffee in the shatterproof, airtight container for up to two weeks.

Get the Takeya Cold Brew Iced Coffee Maker for $16.99
4. This adorable, uber-efficient planner Credit: Panda Planner
Keep organized with this undated planner.

With over 250,000 units sold, the Panda Planner is a game changer if you want to add some structure to your life. The undated pages allow you to use the planner as often as you want, eliminating those passive-aggressive, paper-wasting guilt trips that dated planners put you through should you miss a day or several. In addition to the daily section, there are also weekly and monthly sections for your more long-term goals.

Get the Panda Planner Daily Planner 2019-2020 for $24.97
5. Alexa’s favorite smart clock Credit: Amazon
The perfect pair with your Echo speaker.

Every household should have a clock or two. If you own an Echo speaker, you’ll want to keep Alexa busy with the Echo Wall Clock. It’s a must-have if you’ve got an Echo speaker, as you can sync them together and set timers, which will count down as illuminated LEDs on the clock’s face. Initial reviews for this product indicated that it killed batteries quickly, but Amazon deployed a fix, which has greatly reduced this issue.

Get the Echo Wall Clock for $24.99
6. These doorbells that will answer the door for you Credit: Reviewed / Amazon
This bundle is the ideal video doorbell surveillance system.

Manage your home more effectively with Amazon’s Ring Video Doorbell bundles, which include a free Echo Show 5. Ring is our favorite smart doorbell and this combination lets you keep an eye on the front porch with motion-activated alerts, two-way talk, and an on-demand video feed without having to step away from your household projects. The Echo Show 5, meanwhile, is a great cooking companion or audio/video source for your favorite podcasts, TV shows, and other entertainment.

Get the Ring Video Doorbell 2 with Echo Show 5 for $199
Get the Ring Video Doorbell Pro with Echo Show 5 for $249
7. These skincare products to keep your face feeling good Credit: LilyAna Naturals
LilyAna Naturals are known to be good on all skin types.

With autumn in full swing and winter approaching, everyone’s trying to keep their face looking fresh and vibrant. Whether you’re using these products for their anti-aging benefits or to keep acne at bay, these LilyAna Naturals moisturizers and serum are good on all skin types (including sensitive skin), free of parabens, and vegan friendly, making them some of the most popular skincare items on Amazon.

Get the LilyAna Naturals Eye Cream Moisturizer for $19.99
Get the LilyAna Naturals Retinol Cream Moisturizer for $19.99
Get the LilyAna Naturals Vitamin C Serum with Hyaluronic Acid for Face and Eyes for $19.99
8. Your dentist’s favorite toothbrush Credit: Philips
A toothbrush your dentist would be proud of.

At my last dental checkup, my hygienist marveled at my oral health for the entirety of my cleaning and eventually asked my marital status. Was it appropriate? Not really. But I see it as a testament to the effectiveness of the Sonicare Essence electric toothbrush. I would recommend this to anyone looking to upgrade their brushing practice and maybe brighten someone else’s day.

Get the Philips Sonicare Essence Sonic Rechargeable Toothbrush for $39.98
9. This underrated bathroom appliance Credit: OXO Good Grips
The best assistant to clean your shower.

Who doesn’t love a good squeegee? With a durable, flexible blade and non-slip handle, your cleaning job is sure to be free of any streaks or slips. Several reviewers also love how well the suction hook sticks to the shower wall, with Steven writing, “The large suction cup that holds this squeegee in the shower works perfectly. And unlike many metal squeegees, this one is very lightweight, so it will not pull itself off the wall.” That’s quite a bit of quality and convenience for $8.

Get the OXO Good Grips All-Purpose Squeegee for $7.99
10. These curtain panels that’ll help you save money Credit: Sun Zero
Keep the heat in and the sun out with these curtains.

Give yourself some privacy while you save on your energy bill. These curtain panels help to block out both summer heat and winter chill while also reducing outside noise. One of our editors, Shayna Murphy, swears by these and says they look great. Need I say more?

Get the Sun Zero Barrow Energy Efficient Grommet Curtain Panel starting at $6.37
11. These versatile microfiber cloths Credit: Amazon
From cleaning spills to washing cars, these cloths are very versatile.

My parents are so gung-ho about these, they stopped buying paper towels. I’m not quite as eccentric, but I love these microfiber cloths nonetheless. They’re terrific for cleaning up spills around the house, as they absorb up to eight times their weight. I set a couple of these below my dish drainer and use them to buff out my glass cooktop stove after cleaning, too.

Get the AmazonBasics Blue and Yellow Microfiber Cleaning Cloths (24-Pack) for $12.81
12. A natural deodorant that actually works Credit: Reviewed / Jackson Ruckar
Eliminate aluminum from your pits and still smell great.

Imagine a natural deodorant, free of aluminum, parabens, sulfates, and other harsh irritants/unwanted ingredients, that actually keeps your underarms fresh. The Native brand has a cult following, which now appears to be trending toward the mainstream, given its uptick on the Movers & Shakers page. One of our experts recently reviewed this product and raved about the scent quality, natural feel, lack of white streaks on her clothing, and its durability throughout the day. However, be advised you may have to give your body a couple weeks to adjust from your old deodorant to Native.

Get Native deodorant for $11.97
13. This leak-proof travel mug Credit: Contigo
Sipping coffee on-the-go should be stylish and insulated.

Few things make for a more satisfying commute than a travel mug that doesn’t leak. The earth angels at Contigo made this mug easy to drink from and super comfy to hold, quelling any fears you might have of dropping it on a crowded bus or subway. Additionally, its double wall vacuum insulation keeps your beverage hot for up to six hours or cold for up to 12 hours.

Get the Contigo SnapSeal Byron Mug (16 oz) for $11.44
14. A yoga mat that’s got your back Credit: BalanceFrom
This yoga mat is affordable and non-slip.

This mat offers quarter-inch thickness, which provides much-needed cushioning for your spine, hips, knees, and elbows on hard floors. At just $13, this mat is also the top-selling yoga mat on Amazon. As someone who once pulled a hamstring in yoga class due to mat slippage, I can’t overstate the importance of slip prevention. However, while the mat will stay in place on the floor, you might slip if the surface gets too sweaty.

Get the BalanceFrom GoYoga All Purpose Non-Slip Yoga Mat for $12.99
15. A more enjoyable and effective means of flossing Credit: Waterpik
Finally get your dentist to stop asking if you've flossed.

The late comedian Mitch Hedberg once joked that it’s just as hard to quit smoking as it is to start flossing. Sadly, he didn’t live to see the advent of the Waterpik. This water flosser is the only one on the market that has earned the American Dental Association Seal of Acceptance, which is huge. This product comes with five different tip attachments—including ones designed to work with braces, crowns, and implants—allowing you to floss in areas that are tough to reach with traditional floss.

Get the Waterpik Water Flosser for $59.95
16. This comfy cushion that’ll save your back Credit: Everlasting Comfort
Survive your 9-to-5 with a comfy cushion.

Whether you’re at a 9-to-5 desk job or a road warrior, you’re bound to put undue strain on your back and backside. Fortunately, you can significantly reduce that stress—and improve your posture—with this orthopedist-recommended seat cushion from Everlasting Comfort. Made from memory foam, this cushion maintains its density and keeps its shape while supporting your tailbone, lower back, spine, and hips.

Get the Everlasting Comfort Memory Foam Seat Cushion for $29.95
17. This mask and conditioner to restore and strengthen your hair’s health Credit: Arvazallia
Add moisture to your hair with this affordable mask.

You can keep your hair looking and feeling healthy with Amazon’s top-selling hair treatment mask. Argan oil is rich in compounds that moisturize and soften hair, making it a great supplement for medium to coarse hair types. Reviewers say this product significantly helped enhance their hair’s softness, texture, and overall manageability. This two-in-one mask is completely paraben- and sulfate-free and works on straight and curly hair.

Get the Arvazallia Hydrating Argan Oil Hair Mask and Deep Conditioner for $12.95
18. This foam roller to optimize your workout Credit: LuxFit
Roll out your achey muscles.

Wish you could get more out of your workouts? You can with this durable, sweat-proof foam roller. This is a great tool for improving your balance and bodily coordination as well as for muscle relief before and after workouts. When you order this roller, you also receive an email with a link to free online instructional videos that demonstrate proper use.

Get the LuxFit Foam Roller for $9.95
19. This warm and cozy throw blanket Credit: Bedsure
There's nothing cozier than a fleece blanket.

Be your coziest self with this fleece blanket. Whether you’re bingeing your favorite show on the couch or traveling somewhere, this throw blanket keeps you warm while still being breathable. Made from microfiber fabric, it weighs less and keeps its shape and color more effectively than cotton.

Get the Bedsure Fleece Twin Throw Blanket for $19.99
20. A foot cream for everyone Credit: PurSources
Heal your cracked and callused feet with this popular cream.

While this cream is geared toward people who suffer from calluses and cracked feet, all feet stand to benefit from using it. The formula in this lotion nourishes and hydrates your skin, improving circulation and promoting new cell growth. This product comes with a free pumice stone and brush as well as an unlimited satisfaction guarantee—if you don’t get the results you want, PurSources will give you a full refund.

Get PurSources Urea 40% Foot Cream 4 oz for $15.99

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Prices were accurate at the time this article was published but may change over time.

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