News — Bourbon

Bourbon used to be so simple: A humble, economically priced spirit from Kentucky

Bourbon History ReadingAboutDrinking Whiskey

You could drink it neat, or with ice, maybe even mixed with soda — it needn’t be fetishized. Over two centuries of existence, bourbon had its ups and downs, but it was always reliably there. Often less than 20 bucks a bottle too, whether you favored Jim or Jack or even one of the “Olds” (Crow, Grand-Dad, Weller). And then the aughts came and bourbon lost its mind. Distilleries began releasing bourbons that cost hundreds of dollars. Drinkers cleared them from store shelves. Black markets arose to sell those bottles online for even more money. Suddenly, the only bourbon anyone...

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