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The donut business is booming, and continues to grow year after year. According to a March 2018 report by IBIS World, the donut industry brings in about 16 billion (with a capital “B”) dollars each year, with large franchise chains like Dunkin’ Donuts, Krispy Kreme, Winchell’s and Tim Horton’s dominating the marketplace. It’s easy to see why; the margins on donut production and sales are off the charts, with ingredients costing just a few pennies on a product that can be sold for $2 or more. Customer buying trends also show an increase in “small-scale luxury” purchases like donuts, and...

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Photography by Belle Morizio; Styling by Julia Stevens. Hannah Richtman had a vision: ethereal window coverings that could instantly transform into room dividers for customers to privately try on clothes, while easily blending into the all-white background when not in use. They would make her New York retail-event space, The Break, look like a chic apartment. Obviously, not just any curtain rods would do for this job—she needed flexible mounting tracks (which made for an absolutely gorgeous setup in the end). We tapped Richtman to explain how to hang curtains from the ceiling ourselves, plus why this method can actually...

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